- Who this is For
Why This Site Exists
This site is for business owners, freelancers, and designers who want practical, no-nonsense guidance on WordPress, SEO, and web performance.
I started this blog because most content in this space is either too surface-level or written by people who've never actually fixed a hacked site at 2am or recovered a client's rankings after a Google penalty. Everything published here comes from 15+ years of real client work — fixing hacked sites, recovering lost rankings, building enterprise-scale WordPress solutions, and solving problems that courses don't teach. If it's on this blog, I've lived it.
I write about the things I've genuinely worked through — Core Web Vitals, duplicate content, redirect loops, structured data, site recovery, and more. My goal is to give you the kind of clarity that saves hours of Googling.
From Animation Dreams to 100+ Enterprise Websites
My journey didn't start in web design — it started with animation. A chance introduction through family changed that, leading to my first job as a graphic designer. What followed was a gradual, hands-on evolution — from designing brochures and static HTML pages, to building full WordPress websites, to leading enterprise-scale development projects for international clients.
My first real website project was for Brehath Sangeetha Kendram, a classical music institution in Kerala. That client is still with me, over 16 years later.
Over the years I've recovered sites from pharma hacks, cleaned up URL hijacking attacks, pushed Core Web Vitals scores past 90, and implemented structured data that increased organic visibility by 40–60% on average. I didn't learn any of this from a course. I learned it by doing.
- What I Specialise In
Areas of Expertise
WordPress Development
Custom theme development, Divi builds, plugin configuration, and performance optimisation — built clean and built to last.
Technical SEO
Site architecture, structured data, Core Web Vitals, on-page optimisation, and fixing the technical issues that quietly kill rankings.
Website Security & Recovery
Malware cleanup, hack recovery, security hardening, and getting sites back on their feet after an attack — including complex pharma hack and URL hijacking recoveries.
Conversion-Focused Design
Layouts designed around user flow, clarity, and intent — websites that don't just look good but guide visitors toward action.
Projects delivered
Years of experience
Average increase in organic visibility
- My Resume
Background & Experience
A snapshot of the education and experience that have shaped my professional journey.
Education
Bachelor of Computer Applications (BCA)
University of Kerala
- Specialized in Computer Science and Applications
- Strong foundation in programming, system design, and database management
- Studied key subjects like Artificial Intelligence and Web Technology, which shaped my interest in innovative digital solutions
- Applied programming and system design concepts through practical projects and case studies
- Built academic projects focused on web design and application development, laying the groundwork for my career in web technologies
Animation Course Certification
Keltron Animation Campus
- Advanced training in graphic design, web design & development, 3D animation, and visual effects
- Hands-on experience with industry tools including Adobe Photoshop, Illustrator, After Effects, Premiere, CorelDRAW, Dreamweaver, Maya, Combustion, and Flash
- Sparked my passion for design and digital creativity
Experience
Senior WordPress Developer & Technical SEO Specialist
Oregon Technologies | 2015 – Present
- Lead WordPress development projects for international clients across diverse industries
- Specialized in custom theme development, website performance optimization, and technical SEO implementation
- Developed responsive, SEO-optimized websites that improved search rankings and user experience
- Mentored junior developers and collaborated with cross-functional teams
- Implemented advanced performance and SEO strategies that measurably boosted client websites’ visibility, speed, and user engagement.
Graphic & Web Designer / Developer
Oregon Technologies | 2010 – 2015
- Transitioned from graphic design to full-scale web development roles.
- Created visually engaging branding, UI/UX, and responsive web layouts.
- Implemented early WordPress solutions and supported ongoing client website maintenance.
- Testimonials
What Clients Say
"Since the cleanup and redesign, the website has been much more reliable and I finally feel confident about its technical health."
Let's Connect
Have a project to discuss or a website problem to solve? I'd love to hear from you.