Image SEO gets treated as an afterthought on most sites I audit — alt text left blank, file names still reading IMG_4821.jpg, images three times the size they need to be. None of these individually tanks your rankings, but together they add up to slower pages, weaker...
Google Images is a search surface people underinvest in, and I get it — it’s not where most conversions happen, so it’s easy to deprioritize. But for certain content types (recipes, tutorials, product photography, infographics), it’s a meaningful...
I put this WordPress image SEO checklist together because clients kept asking me for “the list” after we’d go through image SEO one topic at a time — file names in one conversation, alt text in another, compression somewhere else. This pulls everything into a single,...
Image compression is one of those things I get asked about constantly, usually right after a client’s Core Web Vitals report comes back with LCP flagged red. There are a lot of image optimization plugins out there, but three come up in nearly every conversation:...
If you've read anything about SEO in the last few years, you've been told to "use semantic HTML." Swap your <div> soup for <header>, <nav>, <main>, <article>, <section>, <footer>. It's good advice. It's also advice written for...
