Video SEO: How to Get Your Videos to Rank on Google (Complete Guide)

Video SEO: How to Get Your Videos to Rank on Google (Complete Guide)

Most people who publish videos online focus entirely on view counts and engagement on the platform where the video lives — YouTube, Vimeo, their own website. What they miss is a completely separate opportunity: getting those videos to appear directly in Google Search...
Video Sitemap vs Video Schema Markup: Do You Need Both?

Video Sitemap vs Video Schema Markup: Do You Need Both?

One of the most common questions I get from clients and readers is some version of this: “I’ve added schema markup to my video pages — do I still need a video sitemap? Aren’t they doing the same thing?” It’s a fair question. Both involve...